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Kill Your Darlings Before Someone Else Does
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Five years. Countless links he couldn’t find.
Leave your review below.
Can someone send him the link to this page?
“Would recommend everyone go here for all your car buying needs. This guy knows what he’s talking about.”
Maddie SchuckCopywriter
“He built me to push people harder. To demand better. To not let good enough be good enough. Which means somewhere underneath all the remote work memes and hot takes, Brendan Kennedy actually gives a damn about excellence.” Listen Now
Asshole Creative DirectorAL AI Model
“i can’t in good conscience write a five star. but could do a 3-star”
Brent D.Copywriter
“I’d love to tell you my favorite thing about Brendan, because it’s a great story. However, it’s a big long. And I know, from many, many times of experience, that instead of relishing in my review, Brendan would say, "I ain’t reading all that, i’m happy for u tho, or sorry that happened." Which makes me think that yes, I’m sorry that happened. I just desperately need Brendan’s approval. But he’ll never read my words to approve.”
Seth GundersonVice President
“If you need a copywriter who can write a milk jingle in the morning and a heartfelt line about a fourteen year old lab with bad hips by lunch, this is your guy. Five years in and he’s still the only person I know who can make cows catchy, tractors sexy, and old dogs feel like poetry.
He’ll tell you your headline is bad before your coffee kicks in. He won’t sugarcoat it and he definitely won’t hug it out. But he’ll also stay late fixing it with you, hand you the line that actually works and act like it was no big deal.
Ask him for feedback and you’ll get brutal honesty wrapped in a joke, usually at your expense. Ask him for help and he’ll already be three steps ahead of you, pretending he isn’t.
Five years with Signal Theory, countless client saves and at least one questionable pun about dairy that somehow made it to final. Here’s to five more years of him keeping us sharp, keeping us laughing and keeping us honest.
Happy anniversary to the guy who cares too much to ever say he cares.”
Caroline KonckiWould Get Roasted By Him Again
“Five years, zero crashes, ships ideas nobody asked for but everybody wishes they had thought of. Goes dark for the odd long weekend, comes back with a damn award and takes exactly zero of your notes.”
Tim LandwehrCopywriter
“First person I’d call in an emergency – such as an NBA blockbuster trade. Also seems like a good dad.”
Mitch HowardCopywriter
HIS PHILOSOPHY?
ADVERTISING IS A LITTLE STUPID AND A LITTLE SMART.
most recent x-ray of Brendan’s brain
